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INTRODUCCIÓN

Formador 29 de noviembre de 2023
  • Introducció i tipus de novetats: Especialitat/No especialitat, “Me too”, nínxol, gran innovació, extensió de línia…

    • Programa:

    • Anàlisi d’oportunitat de la novetat:
    • És un tipus de producte que vull oferir?
    • Encaixa amb el posicionament de la meva farmàcia
    •  Forma part d’una de les meves categories “core”?

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